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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions (Q38-Q43):

NEW QUESTION # 38
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

* A. Include a Verification activity between each step of an automation.
* B. Add each Send Email activity to different steps in an automation.
* C. Add each Send Email activity to a single step in an automation.
Answer: B

Explanation:
Adding each send email activity to different steps in an automation ensures that each email is fully sent before the next email begins sending. The automation will wait for the completion of each step before moving on to the next one. Including a verification activity between each step is unnecessary and may cause errors. Adding each send email activity to a single step in an automation will send all emails at the same time.

NEW QUESTION # 39
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

* A. Content Builder Approval Workflow
* B. Subscriber Preview
* C. Einstein Approval Workflow
Answer: A

Explanation:
The feature that should help achieve this as an automatic flow is Content Builder Approval Workflow1. Content Builder Approval Workflow is a feature that allows the marketer to create, manage, and automate the approval process for email content in Content Builder1. The marketer can define the approval steps, assign approvers, set deadlines, and track the status of each email content1. The marketer can also configure the workflow to send email notifications to the approvers and the requestor when an action is required or completed1. By using Content Builder Approval Workflow, the marketer can ensure that the email content is reviewed and approved by the creative team before sending it to the final audience.
Einstein Approval Workflow is not the correct answer, as it does not help achieve this as an automatic flow. Einstein Approval Workflow is a feature that uses artificial intelligence to analyze and optimize email content based on various factors, such as subject line, tone, sentiment, and readability2. The marketer can use Einstein Approval Workflow to get suggestions and feedback on how to improve their email content, but they cannot use it to create or automate the approval process with the creative team.
Subscriber Preview is also not the correct answer, as it does not help achieve this as an automatic flow. Subscriber Preview is a feature that allows the marketer to preview how their email content will look for different subscribers based on their attributes and personalization strings3. The marketer can use Subscriber Preview to check and test their email content for accuracy and consistency, but they cannot use it to create or automate the approval process with the creative team. References := 1: Content Builder Approval Workflow - Salesforce 2: Einstein Approval Workflow - Salesforce 3: Subscriber Preview - Salesforce

NEW QUESTION # 40
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

* A. Broaden segmentation criteria to reach more diverse audiences.
* B. Scale back sending for specific ISPs until the issue subsides.
* C. Increase the frequency of email sending to boost engagement.
Answer: B

Explanation:
Scaling back sending for specific ISPs until the issue subsides can help improve deliverability by avoiding spam complaints and hard bounces. Increasing the frequency of email sending may worsen the deliverability issue by triggering spam filters and irritating subscribers. Broadening segmentation criteria may not help if the content is not relevant or engaging for the audience.

NEW QUESTION # 41
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

* A. A Schedule report and email the link to download.
* B. Schedule report and email file to the director.
* C. Schedule report to export as a web page.
Answer: B

Explanation:
Scheduling report and emailing file to the director is the correct answer. This option allows you to create a report of sends across all business units using the Email Performance by Business Unit report type in Analytics Builder. You can then schedule the report to run daily and email the file (CSV or XLS) to the director or any other recipients. This way, you can ensure the report is sent to the director each day without manually running and exporting the report. Scheduling report and emailing the link to download is not a valid option, as this option only allows you to email a link to access the report online, not to download the file. Scheduling report to export as a web page is not a valid option either, as this option only allows you to export the report as a web page, not to email it. You can learn more about this in the module on Trailhead.

NEW QUESTION # 42
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

* A. Ensure the 'Optimize for Gmail' checkbox is selected.
* B. Ensure fallback content has been configured for Gmail.
* C. Ensure characters in the CSS tags are limited to 16kB.
Answer: B

Explanation:
The 'Optimize for Gmail' checkbox is not related to the interactive form, but to the email layout and rendering. The characters in the CSS tags are limited to 16kB for all email clients, not just Gmail. The fallback content is the only option that ensures the interactive form displays correctly in Gmail, as it provides an alternative content for email clients that do not support interactive forms. You can learn more about this in the Interactive Email Form module on Trailhead.

NEW QUESTION # 43
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