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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions (Q11-Q16):

NEW QUESTION # 11
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

* A. Exits
* B. Goals
* C. Decision Splits
Answer: B

Explanation:
Goals are the Journey Builder component that addresses the two requirements of this campaign. Goals allow marketers to define a desired outcome for each journey, such as making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also allow marketers to exit contacts from the journey once they achieve the goal, which means they will stop receiving emails from the campaign. Decision Splits are used to branch contacts into different paths based on criteria, but not to exit them from the journey or track their outcomes. Exits are used to remove contacts from the journey based on criteria, but not to track their outcomes.

NEW QUESTION # 12
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

* A. Send Preview
* B. Test Send
* C. Content Detective
Answer: A

Explanation:
Send Preview is the tool that allows the marketer to review how different variations of an email will render in different email clients. It also enables the marketer to preview dynamic content and personalization strings for each subscriber in a data extension. Content Detective is a tool that scans an email for potential content issues, such as broken links, missing images, or spam triggers. Test Send is a tool that sends a test email to a specified recipient or a test data extension.

NEW QUESTION # 13
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

* A. Engagement Split
* B. Scoring Split
* C. Frequency Split
Answer: A

Explanation:
Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account. Scoring Split is an activity that allows you to split contacts based on their Einstein Engagement Score.

NEW QUESTION # 14
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

* A. Contacts Analytics
* B. Audience Engagement Over Time
* C. Contacts Count
Answer: A

Explanation:
Contacts analytics is a report that shows how the cross-channel customer population has changed over time. It can be used to track the growth or decline of contacts across different channels, such as email, mobile, or social. Contacts count is a report that shows the total number of contacts in the account. Audience engagement over time is a report that shows how contacts interact with messages over time.

NEW QUESTION # 15
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

* A. Sender Profile
* B. Delivery Profile
* C. Send Classification
Answer: C

Explanation:
Send Classification is the correct answer. A send classification is a setting that defines the type, priority, and sender information for an email send. There are three types of send classifications: commercial, transactional, and operational. Transactional send classifications are used for emails that are triggered by a subscriber's action, such as a purchase confirmation or a password reset. Transactional emails are sent to subscribers regardless of their opt-in status, as they are considered essential communications. You can learn more about this in the Email Creation and Sending module on Trailhead.

NEW QUESTION # 16
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