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Adobe Marketo Engage Professional Sample Questions (Q18-Q23):

NEW QUESTION # 18
Which report would a marketing analyst use to find the number of people created in the Database this year, grouped by acquisition program?

* A. People Performance
* B. Program Performance
* C. Acquisition Performance
Answer: C

Explanation:
The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.
To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:
Go to the Analytics section in Marketo and click on New Report.
Select Acquisition Performance from the report types and click Create.
In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.
In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.
In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.
Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters. References:
1: Marketo, Reporting Best Practice, attribution, program attribution
2: Importance of Marketo Program Membership, Acquisition Program, and Success
3: Acquisition Program vs. Acquired By and what they mean - Marketo
4: Setting Acquisition Best Practices - Marketing Nation
5: Acquisition Performance Report - Marketo Docs - Product Documentation

NEW QUESTION # 19
How would a marketer find out how many people changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days?

* A. Create a list with Data Value Changed filter, add constraint with Previous Value. New Value, and Date of Activity
* B. Create a Smart List with Data Value Changed filter, add constraint with Previous Value. New Value, and Date of Activity
* C. Create a Program Performance report, filtered by channel and period cost
Answer: B

Explanation:
A Smart List is a dynamic list of people who meet certain criteria, such as having a specific attribute, behavior, or activity1.
A Data Value Changed filter is a filter that allows you to find people who have changed the value of a specific field2.
A constraint is a condition that further narrows down the filter criteria3.
To create a Smart List with Data Value Changed filter, follow these steps4:
Go to the Database section and click New Smart List.
Name your Smart List and click Create.
In the Smart List tab, drag and drop the Data Value Changed filter from the right panel to the canvas.
In the filter settings, select Person Status as the Attribute.
Click Add Constraint and select Previous Value. Enter Marketing Qualified as the value.
Click Add Constraint and select New Value. Enter Sales Qualified as the value.
Click Add Constraint and select Date of Activity. Enter in past 30 days as the value.
Click Save.
To view the results, click the Leads tab. You will see the number and details of the people who changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days. References: 1: Smart Lists | Adobe Marketo Engage 2: Data Value Changed Filter | Adobe Marketo Engage 3: Filter Constraints | Adobe Marketo Engage 4: Create a Smart List | Adobe Marketo Engage

NEW QUESTION # 20
A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of the program Summary tab, there is a line which reads "Success: 52." What does this value represent?

* A. The Engagement Score of this program is 52
* B. 52 people have been called by telemarketing agents and became members of this program.
* C. 52 people have been assigned a status marked as Success for this channel.
Answer: C

Explanation:
A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types1.
A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing2.
A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel3.
A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel4.
The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.
Therefore, the value of "Success: 52" in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.
References: 1: Create and measure a default program | Adobe Marketo Engage 2: 3: 4: Change Program Success | Adobe Marketo Engage : : Activating Default Programs in Engagement Stream - Marketo : Channels and Tags | Adobe Marketo Engage : Program Statuses | Adobe Marketo Engage : Program Summary Tab | Adobe Marketo Engage

NEW QUESTION # 21
What does the Change Program Status flow step do?

* A. Assigns an acquisition program to a person's record.
* B. Assigns the correct status based on the Smart List.
* C. Adds a member to a list in the program.
Answer: B

Explanation:
The Change Program Status flow step is used to update the status of a person in a program based on the criteria defined in the Smart List of the smart campaign. For example, if the Smart List filters people who opened an email, the Change Program Status flow step can assign them the status of "Opened Email" in the program. This helps to track the progress and engagement of people in different programs and channels. The Change Program Status flow step also adds the person to the program if they are not already a member, unless a choice is specified in the flow step that overrides this behavior. The available statuses depend on the channel of the program, which can be customized in the Admin section of Marketo Engage. References:
https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-
https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-

NEW QUESTION # 22
In the Results tab of a Smart Campaign, what is the exported row limitation?

* A. 40,000
* B. 30.000
* C. 20,000
Answer: C

Explanation:
A Smart Campaign is a workflow that automates actions based on triggers and filters.
The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.
To export the results to Excel, click the export icon at the bottom of the Results tab.
The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.
Therefore, the exported row limitation in the Results tab of a Smart Campaign is
20,000. References: : Export Smart Campaign Results to Excel : Export 20,000+ Records from Campaign Results

NEW QUESTION # 23
......

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