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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is a valuable credential for professionals who want to demonstrate their expertise in integrating Salesforce Marketing Cloud with Salesforce CRM. MCC-201 exam tests candidates' understanding of key concepts, best practices, and practical applications of Marketing Cloud Connect. By earning the certification, professionals can enhance their credibility, advance their careers, and gain access to a network of peers and resources.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q69-Q74):

NEW QUESTION # 69
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

* A. A parent business unit for each franchise owner
* B. One business unit.
* C. One parent business unit and a child business unit for franchise owners.
* D. One parent business unit and a child business unit for each franchise owners
Answer: D

NEW QUESTION # 70
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?

* A. Template Based emails
* B. Data Filter
* C. Suppression List
* D. Automation Studio
* E. Triggered Send
Answer: A,B,D

NEW QUESTION # 71
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

* A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
* B. Upload data files to Marketing Cloud using SFTP instead of FTP
* C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
* D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
Answer: D

Explanation:
SSH key authentication is a method of authenticating FTP users using SSH keys instead of passwords. SSH keys are more secure than passwords because they are encrypted and do not expire or need to be changed periodically. By requesting SSH key authentication to be enabled for their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing Cloud using SFTP without having to update their file transfer script on the data warehouse each time a password changes and without compromising security. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_users.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_overview_create_an_ssh_key_in_key_management.htm&type=5

NEW QUESTION # 72
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

* A. Marketing Cloud Administrator
* B. Marketing Cloud Email Marketing Manager
* C. Marketing Cloud Channel Manager
* D. Marketing Cloud Regional or Local Administrator
Answer: A,C

NEW QUESTION # 73
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?

* A. Contact History
* B. Send Logs
* C. _Send Data Views
* D. Tracking Extracts
Answer: B

NEW QUESTION # 74
......

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