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Microsoft MB-260 Exam Syllabus Topics:Topic
Details
Topic 1
* Create activities by using a new or existing relationship
* Differentiate between audience insights and engagement insights
Topic 2
* Identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps
* Create a segment from customer profiles, measures, or AI predictions
Topic 3
* Differentiate between system refreshes and data source refreshes
* Describe use cases for creating reports by using Customer Insights
Topic 4
* Display Customer Insights data from within Dynamics 365 apps
* Transform, cleanse, and load data by using Power Query
Topic 5
* Differentiate trial and production environments
* Configure and evaluate the product recommendation model
Topic 6
* Identify data sources that support incremental updates
* Configure and evaluate the customer churn models, including the transactional churn and subscription churn models
Topic 7
* Configure scheduled refreshes and on-demand refreshes
* Describe use cases for Customer Insights APIs
Topic 8
* Identify capabilities and limitations for scheduled refreshes
* Describe use cases for extending Customer Insights by using Microsoft Power Platform components
Topic 9
* Trigger refreshes by using Power Automate or the Customer Insights API
* Determine whether to use the managed data lake or an organization’s data lake
Topic 10
* Differentiate between low, medium, high, exact, and custom precision methods
* Analyze Customer Insights data by using Azure Synapse Analytics
Microsoft MB-260 certification exam covers topics related to customer data platform configuration, management, and implementation using Microsoft Dynamics 365. MB-260 exam is designed to test the candidate's ability to manage customer data, create and manage segments, implement data synchronization strategies using various data sources, and perform data analysis using Microsoft tools. Candidates can expect the exam to be challenging, so it is essential to have hands-on experience in using Microsoft Dynamics 365.
Preparing for the MB-260 certification exam requires a comprehensive understanding of the customer data platform and its various components. Microsoft offers a range of resources to help candidates prepare for the exam, including online courses, study guides, and practice exams. Additionally, candidates can benefit from hands-on experience with the customer data platform through practical projects and work experience.
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MB-260 Exam Questions.
Microsoft Customer Data Platform Specialist Sample Questions (Q25-Q30):NEW QUESTION # 25 You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
* A. Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.
* B. In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.
* C. Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.
* D. In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.
Answer: A,DExplanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-sales
NEW QUESTION # 26 Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution:
1. Generate an attribute-based segment suggestion using a measure for "number of purchases in the past three months. ** and "loyalty customers" as an assessment attribute.
2. On the Suggestions page, create a segment on the suggestion tile.
Does this meet the goal?
* A. No
* B. Yes
Answer: BNEW QUESTION # 27 Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Dynamics 365 Customer Insights - Data.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Customer Insights - Data to be ready for unification.
Solution: Transform the first row to be used as headers, remove rows that contain null values, and name the query. Select Next and your data is now ready for unification.
Does this meet the goal?
* A. No
* B. Yes
Answer: BNEW QUESTION # 28 You recently configured a customer lifetime value (CIV) model.
You need to explain the training model performance to the marketing manager.
Which definition applies to each training model performance grade? To answer, drag the appropriate definitions to the correct grade values. Each definition may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer: Explanation:
Explanation
NEW QUESTION # 29 Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.
The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.
In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.
You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.
Solution: Adjust the first condition in the matching rule with the lowest precision.
Does this meet the goal?
* A. Yes
* B. No
Answer: BNEW QUESTION # 30......
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