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Adobe Marketo Engage Professional Sample Questions (Q24-Q29):

NEW QUESTION # 24
In the Results tab of a Smart Campaign, what is the exported row limitation?

* A. 40,000
* B. 20,000
* C. 30.000
Answer: B

Explanation:
A Smart Campaign is a workflow that automates actions based on triggers and filters.
The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.
To export the results to Excel, click the export icon at the bottom of the Results tab.
The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.
Therefore, the exported row limitation in the Results tab of a Smart Campaign is
20,000. References: : Export Smart Campaign Results to Excel : Export 20,000+ Records from Campaign Results

NEW QUESTION # 25
In the Email Editor, how would a marketer send an email for preview prior to launch?

* A. Email Actions > Send Sample
* B. Campaign Settings > Preview
* C. Email Settings > Send Test
Answer: A

Explanation:
To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email Editor and select the Send Sample option. This will open a dialog box where the marketer can enter one or more email addresses to receive the sample email, as well as choose the lead to use for personalization tokens. The marketer can also select the email client to use for rendering the email, such as Outlook, Gmail, or mobile devices. After clicking Send, the marketer will receive a confirmation message and can check the inbox of the recipients to see how the email looks before launching the campaign. References:
https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails

NEW QUESTION # 26
To receive marketing emails from a company, a person must sign up via a form submission. Then, an email will be sent that requires a click to confirm the opt-in.
Which type of opt-in process is being used?

* A. Automatic opt-in
* B. Double opt-in
* C. Single opt-in
Answer: B

Explanation:
A single opt-in process is when a person fills out a form and is automatically added to the mailing list without any further confirmation1.
An automatic opt-in process is when a person is added to the mailing list without their explicit consent, such as by pre-checking a box or by purchasing a product2.
A double opt-in process is when a person fills out a form and is then sent an email that requires a click to confirm the opt-in. This ensures that the person has given their permission and has a valid email address13.
Therefore, the correct answer is C. Double opt-in, as it matches the description of the scenario given in the question. References:
1: How to Set Up Double Opt-In (COI) - Marketo
2: Opt-In Email Marketing Benefits and Best Practices for 2024
3: Double opt in process - Marketing Nation

NEW QUESTION # 27
A marketing manager builds a Smart Campaign with the following Smart List:

What would a person need to do in order to qualify for this Smart Campaign?

* A. Click a link in the email THEN fill out the form
* B. Click a link in the email AND fill out the form
* C. Click a link in the email OR fill out the form
Answer: B

Explanation:
The Smart Campaign you provided has two filters applied:
Clicks Link in Email: This filter ensures the lead clicked a link in a specific email (based on the
"Email" field value).
Fills Out Form: This filter ensures the lead filled out a specific form (based on the "Form Name" field value).
Since both filters are connected withAND, a lead needs to meetbothcriteria to qualify for the Smart Campaign.
They need to click the link in the emailandfill out the form.

NEW QUESTION # 28
Without using Smart Campaigns, communication limits automatically apply to which two program types?
(Choose two.)

* A. Engagement
* B. Event
* C. Email
* D. Default
Answer: A,C

Explanation:
Communication limits are a feature in Marketo that prevent you from over-emailing your leads by setting a maximum number of emails they can receive per day or per week. Communication limits automatically apply to all email and engagement programs, which are two types of programs that send emails to your leads. Email programs are used to send one-time or recurring emails, while engagement programs are used to send a series of emails over time based on a predefined schedule and logic. You can enable or disable communication limits for each email or engagement program by checking or unchecking the box that says "If a person has reached communication limits, block non-operational emails". Operational emails are emails that are marked ascritical or transactional and should always be sent regardless of communication limits, unsubscribes, or marketing suspensions. Communication limits do not apply to other types of programs, such as default, event, or webinar programs, unless you use smart campaigns within those programs to send emails. Smart campaigns are a way to define the logic and actions for your marketing activities, such as sending emails, updating lead data, adding leads to lists, etc. You can enable or disable communication limits for each smart campaign by checking or unchecking the same box as above. You can also set the default behavior for smart campaigns in the Admin area, under Communication Limits. References:
Enable Communication Limits
More Than You Ever Want To Know About Communication Limits
Email Programs
Engagement Programs
Operational Emails
Smart Campaigns

NEW QUESTION # 29
......

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