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Salesforce Marketing Cloud is a powerful tool that helps businesses automate their marketing campaigns. With this platform, businesses can create targeted email campaigns, social media campaigns, and other marketing strategies that are customized to their audiences. The Salesforce Marketing Cloud is designed to help businesses reach their customers in a more personalized and effective way, which can lead to increased sales and better customer engagement. The Salesforce Marketing-Cloud-Consultant certification exam is designed to test the skills and knowledge of marketing professionals who work with this platform on a daily basis.

Salesforce Marketing-Cloud-Consultant certification is an excellent opportunity for marketing professionals who want to enhance their skills and advance their careers. Salesforce Certified Marketing Cloud Consultant certification validates the candidate's knowledge and skills in implementing and managing marketing campaigns using Salesforce Marketing Cloud. It is a globally recognized certification that is highly valued in the industry, and passing the exam demonstrates the candidate's expertise in the field of marketing automation.



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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q16-Q21):

NEW QUESTION # 16
A customer asks why the send time values with an email are not being added to a Send Log.
Which two actions would successfully write send time variable to their Send Log?

* A. Use the WriteToLog() AMPscript function in the content.
* B. Enable send logging to a data extension during send process.
* C. Ensure the send log is linked in an attribute group.
* D. Match an AMPscript variable name to a Send Log field.
Answer: B,D

Explanation:
Two actions that would successfully write send time variables to their Send Log are:
* Match an AMPscript variable name to a Send Log field. This action will allow the customer to write the value of an AMPscript variable to a corresponding field in the Send Log data extension. For example, if the customer has a Send Log field named ProductName and an AMPscript variable named
@ProductName, then the value of @ProductName will be written to the ProductName field in the Send Log.
* Use the WriteToLog() AMPscript function in the content. This action will allow the customer to write one or more values to a specified field in the Send Log data extension using an AMPscript function. For example, if the customer wants to write the value of @ProductName and @ProductPrice to the ProductInfo field in the SendLog, they can use WriteToLog("ProductInfo",@ProductName,@ProductPrice) in their content.
Ensuring the send log is linked in an attribute group is not necessary for writing send time variables to their Send Log, as it is only used for creating relationships between data sources in Contact Builder. Enabling send logging to a data extension during send process is not an action that would write send time variables to their Send Log, as it is only a setting that enables or disables send logging for a specific email send. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_write_to_the_send_log.htm&type=5

NEW QUESTION # 17
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

* A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
* B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
* C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
* D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
Answer: C

Explanation:
Explanation
To use Case data from Service Cloud as part of their current email messaging campaign, Northern Trail Outfitters should use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field. Synchronized Data Extensions are data extensions that allow marketers to sync data from Sales Cloud or Service Cloud objects into Marketing Cloud using filters and schedules. Using Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field will allow Northern Trail Outfitters to import cases that indicate the customer wants someone to contact them after the case is closed.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5

NEW QUESTION # 18
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'

* A. Reply Mail Management
* B. Private Domains
* C. Sender Authentication Package
* D. Custom Delivery Profiles
Answer: C

Explanation:
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5 To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers to authenticate their email sends with their own domain and branding, instead of using Marketing Cloud's default domain and branding. This will improve email deliverability and reputation, as well as provide more control over email settings and preferences.References:https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.h

NEW QUESTION # 19
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

* A. Query Activity > Data Extension Entry Source > Journey Activates
* B. Query Activity > API Event > Automation Studio Activities
* C. Salesforce Entry Event > Query Activity > Automation Studio Activities
* D. Import Activity > Decision > Journey Activities
Answer: C

NEW QUESTION # 20
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

* A. Do they need to support inbound messages in each country?
* B. Do they need to have independent reporting on SMS sends by country?
* C. Do they need to support different From Names by country?
* D. Do they need to support UTF-8 characters in their SMS?
Answer: A

Explanation:
Explanation
Supporting inbound messages in each country would require additional long code implementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5

NEW QUESTION # 21
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