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Salesforce Loyalty Management Accredited Professional Exam Sample Questions (Q94-Q99):

NEW QUESTION # 94
Which set of features should a Consultant check before setting up expanded partner management?

* A. Advanced license, Partner Ledgers, Partner Transactions, Billing Type
* B. Advanced license, PostPaid Billing Type, Partner Ledgers, Partner Conversion Factor for Currencies
* C. Growth license, PostPaid Billing Type, Partner Ledgers, Partner Conversion Factor for Currencies
* D. Growth license, Prepaid Billing Type, Partner Transactions, Partner Conversion Factor O for Currencies
Answer: B

Explanation:
Before setting up expanded partner management in Salesforce Loyalty Management, a Consultant should verify the following features are available:
Option C: An "Advanced" license, which typically provides a broader set of functionalities and capabilities within Salesforce applications, including Loyalty Management.
"PostPaid Billing Type," indicating the billing arrangement with partners, which is relevant for managing financial transactions within the Loyalty Program.
"Partner Ledgers," which are necessary for tracking financial transactions and point exchanges with partners.
"Partner Conversion Factor for Currencies," enabling the management of loyalty points and currency conversion across different geographies and partner locations.
These features collectively support the expanded management of partner relationships within the Loyalty Program, including financial transactions, point conversions, and international operations.

NEW QUESTION # 95
A new promotion named "Summer Sales" within the Loyalty Program will introduce program members to the promotional campaign and send email communication to the qualified members via Marketing Cloud.
Which the customer Data Platform (CDP) package available, which two options will need to be performed within the org to achieve the required action with minimal configuration effort in mind?

* A. "Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion
* B. Create a custom report using "Salesforce reports".
* C. Add the Segmented "Loyalty program members" to a new "Campaigns".
* D. Create a new segment within CDP.
Answer: A,D

Explanation:
To introduce program members to the "Summer Sales" promotional campaign and send email communication via Marketing Cloud with minimal configuration effort, the required actions within the org would be:
"Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion (A): This action allows for the direct association of specific member segments to the promotion, enabling targeted communication and engagement with minimal effort.
Create a new segment within CDP (D): By creating a new segment within the Customer Data Platform (CDP), you can easily define and manage the group of loyalty program members who qualify for the "Summer Sales" promotion. This segment can then be used in conjunction with Marketing Cloud for targeted email campaigns.
Options B and C, involving adding segmented loyalty program members to new campaigns and creating custom reports, are not as directly related to the goal of minimal configuration effort for introducing members to the promotion and communicating via Marketing Cloud.
Salesforce documentation on Loyalty Management, CDP, and Marketing Cloud integration would provide insights into efficiently setting up promotions and communicating with targeted segments of loyalty program members.

NEW QUESTION # 96
A company's Marketing Team needs to set up a promotion and use Promotion Market Segments where members of a specific age range and with expressed preferences will benefit from this promotion.
What is the recommended solution for the team to set up the Promotion Market Segments?

* A. Custom coded solution
* B. Salesforce Reports and Dashboards
* C. Salesforce Marketing Cloud
* D. Salesforce Customer Data Platform
Answer: D

Explanation:
To set up Promotion Market Segments for members within a specific age range and with certain preferences, the recommended solution is:
D: Salesforce Customer Data Platform (CDP), which allows for the creation of detailed segments based on a wide range of criteria, including demographic data and expressed preferences.

NEW QUESTION # 97
What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three

* A. Transmit Loyalty Promotion Segments to Marketing Cloud
* B. Automatically Generate a New Individual Relationship
* C. Activate and Publish the Segment
* D. Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
Answer: A,C,D

Explanation:
To establish a Loyalty promotion with Salesforce CDP (Customer Data Platform) and Marketing Cloud, the three essential steps are:
* Transmit Loyalty Promotion Segments to Marketing Cloud (A): This step involves sharing segmented data from Salesforce CDP to Marketing Cloud, enabling targeted marketing campaigns based on loyalty promotion criteria.
* Activate and Publish the Segment (C): Once the segments are defined and populated with the relevant Loyalty Program Members, the segment needs to be activated and published to be used in campaigns and promotions within Marketing Cloud.
* Enable Connector Settings on all the Loyalty Objects (D): This involves configuring the integration between Salesforce CDP, Loyalty Management, and Marketing Cloud by enabling the necessary connector settings, ensuring seamless data flow and communication between these platforms for the promotion.
Option B (Automatically Generate a New Individual Relationship) and E (Enable Service Connector for Promotion Escalations) are not directly related to the essential steps for establishing a loyalty promotion with Salesforce CDP and Marketing Cloud.

NEW QUESTION # 98
What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?

* A. To offer promotions in real-time to customers.
* B. To enable the purchasing of products and take payment.
* C. To be able to send personalized marketing emails in batches.
* D. To create unified profile from multiple source of truth and build a golden record.
Answer: A

NEW QUESTION # 99
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