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Adobe Marketo Engage Professional Sample Questions (Q47-Q52):

NEW QUESTION # 47
An email analyst needs to know if the click-to-open rate of their marketing team's emails has increased in July of this year compared to July of last year.
Which report would the email analyst consult to find this information?

* A. Email Insights
* B. Email Performance
* C. Email Link Performance
Answer: A

Explanation:
Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.
To find the click-to-open rate of your emails, you need to select the Click to Open Rate metric from the Metrics drop-down menu in the Email Insights interface2.
The click-to-open rate is the percentage of unique clicks divided by the number of unique opens. It measures how effective your email content is at driving recipients to take action after opening your email2.
To compare the click-to-open rate of your emails in July of this year and last year, you need to select the Month dimension from the Dimensions drop-down menu and use the Date Range filter to specify the time period you want to analyze3.
You can also use the Compare feature to see the percentage change in the click-to-open rate between the two time periods3.
Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.
References:
1: Email Insights Overview 2: Email Insights Metrics 3: Email Insights Dimensions and Filters

NEW QUESTION # 48
Which token would a marketer use to include a unique access URL in a webinar confirmation email?

* A. {{member webinar url}}
* B. {{lead.webinar url}}
* C. {{my.member URL}}
Answer: A

Explanation:
To include a unique access URL in a webinar confirmation email, the marketer would use the {{member webinar url}} token. This token is a type of Member Token, which is used to insert unique values from integrated services partners. A common use of Member Tokens is for unique URLs for webinar attendees.
Each person has a unique URL to access the webinar that can be inserted using the {{member webinar url}} token.The marketer would need to create a text token called Webinar Key in the My Tokens tab of the Marketo webinar program, and copy the webinar ID from the integrated service partner (such as GoToWebinar) into the Value box. Then, the marketer would use the {{member webinar url}} token in the confirmation email content.
References: Tokens Overview | Adobe Marketo Engage - Experience League, How to: Use Marketo My Tokens and Templates to Scale Webinars - Sponge, How to: Manage GoToWebinar Simulated Live Events in Marketo - Sponge

NEW QUESTION # 49
A marketing manager wants to import another list into an approved Email Program. Why does the second list import fail?

* A. Too many people have already been added to the Email Program.
* B. Adobe Marketo Engage will not accept the .csv file type.
* C. The program has already been approved.
Answer: C

Explanation:
Adobe Marketo Engage allows users to create and manage email campaigns using Email Programs, which are a type of program that contains an email asset and a smart campaign to send it1.
To add people to an Email Program, users can import a list of leads from a .csv file or use a smart list to define the target audience2.
However, once an Email Program is approved, it cannot be edited or changed, including adding or removing people from the list3. This is to ensure that the email content and recipients are consistent and compliant with the email regulations4.
Therefore, if a marketing manager tries to import another list into an approved Email Program, the second list import will fail because the program has already been approved and cannot be modified3.
To avoid this issue, the marketing manager should either import all the lists before approving the Email Program, or create a new Email Program for the second list and send it separately5.
References:
1: Email Programs - Marketo Docs - Product Documentation 2: Add People to an Email Program - Marketo Docs - Product Documentation 3: Edit an Approved Email Program - Marketo Docs - Product Documentation 4: What is Adobe Marketo Engage? 5: Marketo Engage - Marketing Automation Benefits | Adobe

NEW QUESTION # 50
A marketer is adding multiple flow steps in a Smart Campaign.
How would the marketer make sure the flow steps are executed in the correct order?

* A. Reorder the flow steps to ensure they are in the right sequence.
* B. Flow steps need to be added in the correct order from the beginning as the order cannot be chabged
* C. The Adobe Marketo Engage automation process will make sure to execute the correct order.
Answer: A

Explanation:
One of the key features of Smart Campaigns is the flow, which is a sequence of flow steps that tell Marketo Engage what you want to have happen to a group of people that qualify1. You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.
Therefore, the correct answer to your question is B. Reorder the flow steps to ensure they are in the right sequence. Flow steps are executed in the order in which they are listed1. You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.

NEW QUESTION # 51
In which two types of assets can Snippets be used? (Choose two.)

* A. Emails
* B. Forms
* C. Landing pages
* D. Reports
Answer: A,C

Explanation:
A Snippet is a type of asset in Adobe Marketo Engage that allows you to create dynamic content blocks that can be reused across multiple assets1.
Snippets can be used in two types of assets: emails and landing pages1.
To use a Snippet in an email or a landing page, you need to drag and drop the Snippet element from the Elements tab to the desired location in the editor2.
You can then select the Snippet you want to use from the drop-down menu in the Properties tab2.
Snippets can be customized based on segmentation rules, so that different versions of the Snippet are displayed to different audiences3.
Snippets cannot be used in forms or reports, as they are not supported by those types of assets.
References: 1: Create a Snippet 2: 3: : :
https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets
:
https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets
:
https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets
:
https://experienceleague.adobe.com/docs/marketo/using/product-docs/asset-management/asset-types-in-adobe-m

NEW QUESTION # 52
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