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Earning the Salesforce MCC-201 certification demonstrates that you have the knowledge and skills needed to integrate Salesforce Marketing Cloud with Salesforce Sales and Service Clouds. It also shows that you have a deep understanding of the Marketing Cloud Connect Essentials and can use it to drive business value. Marketing Cloud Connect Essentials certification can help you to enhance your career prospects and increase your earning potential. It is also an excellent way to differentiate yourself from your peers and stand out as a credible professional in the industry.

Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed for individuals who are interested in connecting their Salesforce org with the Marketing Cloud. Marketing Cloud Connect Essentials certification exam is aimed at professionals who work in marketing, sales, or IT and want to gain a deeper understanding of how to integrate and utilize the Marketing Cloud Connect platform to improve their marketing campaign strategies. MCC-201 exam tests candidates on their knowledge of the Marketing Cloud Connect platform, including how to set it up, configure it, and use it to synchronize data between Salesforce and the Marketing Cloud.



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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q75-Q80):

NEW QUESTION # 75
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

* A. AMPscript
* B. External Content
* C. Dynamic Content
* D. Personalization Strings
Answer: A,B

Explanation:
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/ampscriptUseCasesRetrieveRSSFeed.htm https://help.salesforce.com/s/articleView?id=sf.mc_ceb_external_content_blocks.htm&type=5

NEW QUESTION # 76
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

* A. Entry Source Data Extension
* B. Data Relationships
* C. Data Designer
* D. Contact Configuration
Answer: C

Explanation:
To connect relational data into their journey without overloading the entry data, Northern Trail Outfitters should use Data Designer. Data Designer is a tool that allows marketers to create attribute groups that link different data sources in Contact Builder. This way, they can access relational data in decision splits and other journey activities without having to include all the data in the entry source data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_designer.htm&type=5

NEW QUESTION # 77
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

* A. Database of record other than All Subscribers.
* B. One-to- Many Relationship to the Contact Record.
* C. Supplemental data for an interaction in Journey Builder.
* D. Data for both Email and MobileConnect sends.
Answer: A

NEW QUESTION # 78
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

* A. %%vawp%%
* B. %%view_as_webpage%%
* C. %%view_email_url%%
* D. %%view_online%%
Answer: B

NEW QUESTION # 79
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

* A. Journey that allows re-entry after exiting
* B. Single Send Journey
* C. Scheduled Automation utilizing Triggered Send Emails
* D. Scheduled Automation using a Send Activity
Answer: D

Explanation:
A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to a set data extension that changes from day-to-day. A journey with this setting can admit contacts into the journey multiple times as long as they meet the entry criteria. The View As Web Page link will not be broken when the audience is refreshed daily because the link is based on the Job ID and Subscriber ID, which are unique for each send. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm&type=5

NEW QUESTION # 80
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