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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:
Topic
Details
Topic 1

* Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2

* Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3

* Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 4

* Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.



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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q256-Q261):

NEW QUESTION # 256
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

* A. Completion action
* B. Custom redirect
* C. Automation rule
* D. Page action
Answer: D

NEW QUESTION # 257
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

* A. Associate visitor activity to a prospect on form submission.
* B. Track the prospect's click path through the website's content.
* C. Trigger page actions to occur when a prospect visits a certain URL.
* D. Capture complete demographic information about an anonymous visitor.
Answer: B,C

NEW QUESTION # 258
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

* A. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
* B. Webinar & Event invite. Registrations & Attendance
* C. Only Webinar & Event Attendance
* D. Webinar & Event Registrations & Attendance
Answer: A

NEW QUESTION # 259
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

* A. User Signatures
* B. Dynamic Content
* C. Email Templates
* D. Social Posts
* E. User Notifications
Answer: A,B,C

NEW QUESTION # 260
Is it possible for many users to edit exact same Email Template simultaneously?

* A. True
* B. False
Answer: B

NEW QUESTION # 261
......

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